Eye Contact Cereal Boxes

Buy this one mom and older higher educated consumers of sweet crunchy carbs in gaudy boxes aka college students in a cornell food and brand lab experiment say they trust a brand when directly eyeballed by the trix bunny.

Eye contact cereal boxes.

This eye contact isn t just a matter of being polite. Children in supermarket cereal aisles respond more positively to eye contact with cartoon spokes characters. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. It s nothing new that items are strategically.

When the researchers compared the responses against control cereal boxes on which characters weren t looking downward they found that eye contact increased attention to trust in and connection. The study found that trust for and connection to a brand are significantly increased when eye contact is established. But that sonny is cuckoo for eye contact and his eyes say it all buy me kid. The study has also found out that the average distance of view these cereal boxes is four feet away from the shelves.

The researchers came to that conclusion after participants viewed two versions of a trix cereal box one in which eye contact was made and one in which it was not. When walking down the cereal aisle the best line of defense for children and adults may be to avoid eye contact with the cereal box characters. The placement of cereal boxes on grocery store shelves might be about more than just easy access for kids it seems to influence how much eye contact children make with the characters on the boxes. By c ombining the height and the angle of how the cereal spokes character look creates the incidental eye contact depending on who is the cereal brand marketed to.

The creepy ways that cereal boxes get your kid s attention quartz.